Eric Church is set to headline the second annual Sugar Bowl Country Kickoff. The musical and entertainment event celebrates the start of the 2024 college football season, will be held on August 31st, the Saturday of Labor Day weekend, at the Caesars Superdome in New Orleans.

Country artists Thomas Rhett, Ashley McBryde, and Jon Pardi are slated to hit the stage followed by Eric Church to close out the show.

In 2023, the inaugural Sugar Bowl Country Kickoff featured performances from Garth Brooks, Lainey Wilson, and the Nitty Dirt Band.

Tickets for the second annual Sugar Bowl Country Kickoff are on sale now via Ticketmaster.

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